Liz Medford, CPCC, CPQC

Mindset Coaching & Business Strategy for Badass Women

It’s time to follow your passion without getting stuck in perfectionism, procrastination, and overwhelm!


Visionary Women Embracing their Uniqueness to Create Epic Impact

#1 Amazon International Bestseller


How to Ditch Perfectionism and Follow Your Dreams

You might think perfectionism is a good thing, but do you realize all the ways it can hold you back from achieving your goals?

In this interactive workshop, learn the 7 ways that perfectionism kills your dreams and how to ditch perfectionism and procrastination using the techniques of mindset coaching.  

I will teach you how to embrace UNperfectionism so you can enjoy the freedom and happiness that come with letting go of who you think you "should" be and becoming who you are meant to be!

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Hey there Badass!

Welcome to UNperfectionism, a community for women who are ready to let go of the perfectionist tendencies that hold us back in business and in life.

You’ve found your way here for a reason.

I bet you’ve always dreamed of being able to ditch the stress of the 9-5 and never look back. 

You want to use your skills and passions to help people.

And you want the freedom and flexibility to work from anywhere, make your own schedule, and take off on an adventure (or take a nap!) whenever you feel like it.  

You’ve always been a gold-star student and employee, so this boss babe thing couldn’t be so hard, could it?


I’m gonna take a wild guess that you’ve been spending a lot more time dreaming than doing.

Am I right?

Maybe you’ve created a logo, printed some business cards, figured out how to start a blog, and posted a bunch of inspirational quotes on social media.

But your business bank account is still hovering around zero.  

And the more you try to learn about building a business, the more you feel overwhelmed and underqualified…

So you avoid putting yourself out there, and instead you sign up for yet another webinar or DIY program.  

Meanwhile, this dream of yours is going nowhere fast.

You’re wondering how you’re ever going to leave your job, or you’ve already made the leap and it won’t be long before you have to dust off that dreaded resume again.  

Spoiler alert:

Consuming all the free trainings and DIY programs on the internet will just overwhelm and confuse you.

That's why I offer a super-supportive group coaching program to help you IMPLEMENT the right steps at the right time to get your business off the ground FOR REAL!

Hi, I'm Liz Medford!

And I get it because I’ve been there.

A year into launching my business, I had exactly ONE client.


I was ready to give up on “livin’ the dream.”

I was working hard like I had my whole life - why wasn’t I getting results?!?!

Two reasons:

1. I didn’t know how to articulate who I helped and how I helped them.

2. I was so terrified of failure and judgment that I stayed stuck in overwhelm and indecision and never really put myself out there.

You see, the thing is, even if you’re a card-carrying perfectionist like me and your overachiever tendencies have served you well in school and at work, being a solopreneur is a whole ‘nother thing.

It doesn’t come with an instruction manual.

There are no gold stars.

Things won't always go exactly as planned.

(But the good news is, it's OK because that's how you LEARN!)

Building a successful business requires taking action before you’re ready, learning from your mistakes, and trying again. And again. And again.

And that’s typically not how we perfectionists roll.

We want everything perfectly planned, figured out, and guaranteed to succeed on the very first try or we won’t dare to put it in front of anyone.

Despite what you may think, perfectionism has nothing to do with hard work, attention to detail, or a healthy striving for excellence.

And perfectionists are NOT “perfect people.”

Perfectionism is, in fact, deeply rooted in a fear of not being good enough.

And perfectionists like us tend to overcompensate, overwork, and overachieve to avoid feeling shame.  

(Either that or we get paralyzed by inaction because it feels too risky to even try.)  

We perfectionists strive to be the best because anything less means failure, and our nasty inner critics pour on all the shame, guilt, and blame if we don’t live up to our own impossibly high standards.  

Pretty shitty, huh?  

Truth be told, I was stuck in that spiral most of my life.

And when I tried to launch my business, it got amplified 1000%.

Finally I realized that perfectionism was the culprit, and I set out to develop a philosophy of UNperfectionism...

Where we celebrate our failures, because mistakes are the fastest path to growth in business and in life.

I launched the Badass Business Bootcamp to help aspiring entrepreneurs like you overcome fear and procrastination and take action towards their dreams.

Because what could be more badass than feeling the fear and doing it anyway?!  

Join the Bootcamp!

The Badass Business Bootcamp is my super-supportive group coaching program for women who are ready to ditch overwhelm and perfectionism and follow a step-by-step blueprint to go from zero (or a few) clients to a full-time income in just 12 months.

 We focus on the STRATEGY and the MINDSET to generate steady, sustainable growth that will support you in the long-term (sorry, no get-rich-quick gimmicks here!).  

If you’re ready to invest in yourself and your dreams, and you want an amazing community of women to be with you every step of the way…  

If you’re tired of trying to piece together random trainings and DIY courses that add up to a lot of money but don’t get you results…  

Then you’re in the right place.

Did you miss the last Business Strategy Hour?

I had the honor of coaching some amazing women to help take their business to the next level.

There's so much gold in this session that I wanted to share it with you.

You can access the replay for a limited time. I guarantee it will inspire you.



You can have all the right strategies to grow your business.

You can master your mindset and take bold action every day.  

But the real SECRET of a successful business is to have a clear and compelling VISION of what life will be like when you are living your entrepreneurial dream.  

Grab my exclusive visualization from the Badass Business Bootcamp that will pull you like a magnet toward the life you imagine!

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Wanna keep in touch?

Give me your deets and I'll send you fun, sporadic e-mails on all things UNperfectionism!

I have read and agree to the terms & conditions.