In the News...

Media appearances on all things UNperfectionism

About Liz Medford

Liz Medford is a mindset coach, business strategist, and founder of UNperfectionism and the Badass Business Bootcamp. She helps female entrepreneurs launch and grow their business to a full-time income without getting stuck in perfectionism, procrastination, and overwhelm.

Liz has been featured as a guest expert for the Center for Women and Enterprise, the Women's Rural Entrepreneurial Network, the Hannah Grimes Center for Entrepreneurship, and She Built This.

Liz is a Certified Professional Co-Active Coach (CPCC) and a Certified Positive Intelligence Coach (CPQC) with a master's degree from Yale University. She lives in the White Mountains of New Hampshire and has hiked the hundred highest peaks in New England, twice.


Confidence from Within PODCAST

"Doing it UNperfectly" 
Featuring Liz Medford
April 15, 2022

In this episode about “Doing it UNperfectly,” host Juliana Lehman talks with certified coach Liz Medford about the concept of UNperfectionism.

Join us for a conversation about:

1. The connection between perfectionism and mental health
2. Where perfectionism comes from
3. Why we need to reject the concept of perfectionism and embrace a mindset of UNperfectionism
4. Why we need to make mistakes in order to learn and grow
5. The #1 way to overcome perfectionism and procrastination


"How She Navigated 2 Miscarriages While Running Her Business" 
Featuring Liz Medford
December 6, 2021

Every woman who has a miscarriage will experience it their own way. As an entrepreneur, this can impact your business in a prominent way, but it’s possible to navigate through successfully. Validating your experience and emotions as normal and choosing whatever way to process feels right for you will allow you to move forward with your own life.

Join the conversation with Liz Medford as she shares her experience with two miscarriages and how she could navigate through and still thrive in her business. Liz is a mindset coach and a business strategist for badass women who are ready to ditch perfectionism, procrastination, and overwhelm to earn a full-time income for their business.  

how do you want to be seen? podcast

"I Want to Be Seen as Somebody Who Makes a Difference" 
Featuring Liz (Wyman) Medford
June 22, 2020

"To be courageous, we must be willing to surrender our perfectionism, if only for a moment.  If my self-worth is attached to being flawless why would I ever try to learn anything new?  After all, learning requires mistakes." ~ Vironika Tugaleva

We all admit to imperfection, we recognize it as an indivisible part of being human.  But when faced with specific imperfections, or when our striving for excellence escorts us over the line into perfectionism we often find ourselves feeling unsettled.  What some see as an admirable attribute, that of reaching beyond excellence is in fact paralyzing to many.  

Listen to Liz (Wyman) Medford share her experience of falling into a 'dark place' and how she traded in fear for love.

Want to feature Liz on your podcast, blog, or program?

Fill out the form below and we'll be in touch soon!


Here are some of the things I'm excited to talk about:

Mindset &
Mental Health

- The Perils of Perfectionism
- The Top 10 Ways We Self-Sabotage and How to Recognize Them
- Managing Anxiety & Depression
- Parts work with IFS and PQ


- How to Find Your Niche
- Creating an Irresistible Offer
- Marketing Without Social Media
- Making a Full-Time Income Working Part-Time Hours


- Being a Digital Nomad
- Peak-Bagging the New England Hundred Highest
- Section Hiking the Appalachian Trail
- Camping, RV, and Van Life

Wanna keep in touch?

Give me your deets and I'll send you fun, sporadic e-mails on all things UNperfectionism!

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