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Media appearances on all things UNperfectionism


Visionary Women Embracing their Uniqueness to Create Epic Impact

#1 Amazon International Bestseller

About Liz Medford

Liz Medford is a mindset coach, business strategist, author, speaker, and founder of and the Badass Business Bootcamp. She helps women pursue their passions without getting stuck in perfectionism, procrastination, and overwhelm.

Liz holds space for her clients to do deep mindset work, uncovering the parts of themselves that are holding them back and cultivating their inner sense of self to guide them toward their goals. She has been featured as a guest expert for the Center for Women and Enterprise, the Women's Rural Entrepreneurial Network, the Hannah Grimes Center for Entrepreneurship, and She Built This.

Liz is a Certified Professional Co-Active Coach (CPCC), a Certified Positive Intelligence Coach (CPQC), and an Internal Family Systems (IFS) parts work practitioner. She is a contributing author to the #1 international bestselling book Quiet & Badass: Visionary Women Embracing Their Uniqueness to Create Epic Impact. She lives in the White Mountains of New Hampshire and has hiked the hundred highest peaks in New England, twice.


think to thrive summit

"Mindset Shifts for Personal & Professional Success"
An interview with Liz Medford
November 3, 2022

We can have all the right strategies to achieve our goals, but if we get caught in fear and negative thinking, it will keep us stuck. Big time. 

I've been reflecting a lot lately about how perfectionism has impacted my own health, well-being, and quality of life. So when my fellow coach Julie Hartman invited me to speak about perfectionism at her Think to Thrive Summit, I had to say yes, so I can share what I've learned with others. 

Julie and I had a great conversation about all the ways perfectionism holds us back, and how to get unstuck using my tools of UNperfectionism. 

authority magazine

"How To Get Past Your Perfectionism And 'Just Do It'"
An interview with Liz Medford
October 15, 2022

I am honored and excited to share that I was featured in Authority Magazine!

Authority Magazine is a publication that is “devoted to sharing in-depth, and interesting interviews, featuring people who are authorities in business, pop culture, wellness, social impact, and tech.” They have featured celebrities including Venus Williams, Shaquille O’Neal, Peyton Manning, Snoop Dogg, and Dr. Jane Goodall, so I’m in good company. 🤩  

In my interview I talked with editor Jake Frankel about all the ways perfectionism holds us back, and my tips and tools to embrace UNperfectionism.

speaker slam

"The Problem with Perfectionism" 
By Liz Medford
September 12, 2022

I am proud to announce that I am competing at Speaker Slam, North America’s largest inspirational speaking competition! 🏆

The theme this year is impact. 💫  

In my 4-minute speech I  share the story of how perfectionism drove me deep into depression and anxiety, and the breakthrough I had that sparked my healing journey.  

Now my mission as a certified coach is to help others embrace UNperfectionism so they can enjoy the freedom and happiness that come with letting go of who they think they “should” be and becoming who they are meant to be!

Quiet & badass summit

"How to Ditch Perfectionism and Follow Your Dreams" 
Featuring Liz Medford
September 8-10, 2022

You might think perfectionism is a good thing, but do you realize all the ways it can hold you back from achieving your goals?  

Join certified coach Liz Medford of to learn the 7 ways that perfectionism kills your dreams and how to ditch perfectionism and procrastination using the techniques of mindset coaching.  

She will teach you how to embrace UNperfectionism so you can enjoy the freedom and happiness that come with letting go of who you think you "should" be and becoming who you are meant to be!


"UNperfectionism - Letting go of the need to be perfect and the relentless shame and inner criticism that go with that" 
Featuring Liz Medford
August 1, 2022

In this episode of the Feed Your Business With Love podcast, host Jenn Dragonette talks with certified coach Liz Medford about how perfectionism impacts our life and business, and why entrepreneurship is the fastest path to personal growth.

Liz talks about how to launch a business UNperfectly - and "do the thing you think you cannot do":

"You're gonna fall down. You're gonna get back up. You're gonna build that resilience to make yourself into the person that the person you're meant to become in order to do the thing that you're meant to do. And that takes some real messy, UNperfect action." 

Confidence from Within PODCAST

"Doing it UNperfectly" 
Featuring Liz Medford
April 15, 2022

In this episode about “Doing it UNperfectly,” host Juliana Lehman talks with certified coach Liz Medford about the concept of UNperfectionism.

Join us for a conversation about:

1. The connection between perfectionism and mental health
2. Where perfectionism comes from
3. Why we need to reject the concept of perfectionism and embrace a mindset of UNperfectionism
4. Why we need to make mistakes in order to learn and grow
5. The #1 way to overcome perfectionism and procrastination


"How She Navigated 2 Miscarriages While Running Her Business" 
Featuring Liz Medford
December 6, 2021

Every woman who has a miscarriage will experience it their own way. As an entrepreneur, this can impact your business in a prominent way, but it’s possible to navigate through successfully. Validating your experience and emotions as normal and choosing whatever way to process feels right for you will allow you to move forward with your own life.

Join the conversation with Liz Medford as she shares her experience with two miscarriages and how she could navigate through and still thrive in her business. Liz is a mindset coach and a business strategist for badass women who are ready to ditch perfectionism, procrastination, and overwhelm to earn a full-time income for their business.  

how do you want to be seen? podcast

"I Want to Be Seen as Somebody Who Makes a Difference" 
Featuring Liz (Wyman) Medford
June 22, 2020

"To be courageous, we must be willing to surrender our perfectionism, if only for a moment.  If my self-worth is attached to being flawless why would I ever try to learn anything new?  After all, learning requires mistakes." ~ Vironika Tugaleva

We all admit to imperfection, we recognize it as an indivisible part of being human.  But when faced with specific imperfections, or when our striving for excellence escorts us over the line into perfectionism we often find ourselves feeling unsettled.  What some see as an admirable attribute, that of reaching beyond excellence is in fact paralyzing to many.  

Listen to Liz (Wyman) Medford share her experience of falling into a 'dark place' and how she traded in fear for love.

Want to feature Liz on your podcast, blog, or program?

Fill out the form below and we'll be in touch soon!


Here are some of the things I'm excited to talk about:

Mindset &
Mental Health

- The Perils of Perfectionism
- The Top 10 Ways We Self-Sabotage and How to Recognize Them
- Managing Anxiety & Depression
- Parts work with IFS and PQ


- How to Find Your Niche
- Creating an Irresistible Offer
- Marketing Without Social Media
- Making a Full-Time Income Working Part-Time Hours


- Being a Digital Nomad
- Peak-Bagging the New England Hundred Highest
- Section Hiking the Appalachian Trail
- Camping, RV, and Van Life

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